Case Study #1
Baseline Chiropractic Logo and Redesign

Combination of web, and print components for the redesign


The goal for this redesign was to create an alternate logo along with a few assets for the company and brand. When looking at all of their current assets, we decided that a revamp could be necessary to help increase website flow, and general customer flow within the clinic.


Throughout this redesign process I had to think of a variety of things such as the logo artwork and colours, the different backgrounds and contrasts for the logo, the different typefaces that would be used for the company, the photography guidelines, and their general online presence.

With this redesign I wanted to create something a little bit more modern and playful as a design that would reflect the people who also worked for the company.

Progress Photos

Final Photos